
ManyChat pricing provides clear choices for businesses wanting to implement chatbot solutions. The Free plan allows you to engage up to 1,000 contacts at no cost.
For those looking to expand, the Pro plan starts at $15 per month and scales based on the number of contacts. If you need a more customized solution, the Elite plan is available with pricing tailored to your needs.
In this ManyChat pricing article, we will break down each plan’s details and costs. Understanding ManyChat pricing helps you select the best option for your business. With various plans available, ManyChat ensures that you can find a suitable fit for your marketing strategy.
Key Takeaways:
About ManyChat

ManyChat is a chatbot and marketing automation platform that helps businesses engage with customers across Facebook Messenger, Instagram, WhatsApp, SMS, and email. It’s designed to automate customer interactions, generate leads, and drive sales through personalized conversations.
Who is ManyChat For?
- Small Businesses: Automate customer support and lead generation.
- eCommerce Stores: Drive sales with personalized product recommendations and order updates.
- Agencies: Manage multiple client accounts with advanced automation.
- Marketers: Create multi-channel campaigns to boost engagement and conversions.
Why ManyChat?
- Multi-Channel Automation: Manage conversations across Messenger, Instagram, WhatsApp, SMS, and email.
- Scalable Plans: Flexible pricing for businesses of all sizes.
- Ease of Use: Drag-and-drop Flow Builder for creating custom chatbot workflows without coding.
ManyChat Pricing Plans (2026)
ManyChat offers three pricing tiers: Free, Pro, and Elite. Each plan is designed to cater to different business needs, from startups to large enterprises.
| Plan | Price (Monthly) | Price (Annually) | Key Features |
|---|---|---|---|
| Free | $0 | $0 | Basic chatbot features, up to 1,000 contacts, limited growth tools |
| Pro | Starts at $15/month | Starts at $10.75/month (billed annually) | Advanced automation, multi-channel support, analytics, and integrations |
| Elite | Custom Pricing | Custom Pricing | Dedicated onboarding, white-labeling, and enterprise-level features |
Pro Plan Pricing by Contact Count:
| Number of Contacts | Monthly Price | Annual Price (per month) |
|---|---|---|
| Up to 500 | $15 | $10.75 |
| 501 – 1,000 | $25 | $17.92 |
| 1,001 – 2,500 | $45 | $32.17 |
| 2,501 – 5,000 | $65 | $46.50 |
| 5,001 – 10,000 | $95 | $67.92 |
Note: Pricing increases as your contact list grows. Annual billing offers a 25-30% discount compared to monthly billing.
ManyChat Plans Comparison: Free vs. Pro vs. Elite
Free Plan

The Free plan is perfect for beginners or small businesses testing ManyChat’s capabilities. It includes basic chatbot features but has limitations in scalability and advanced functionality.
Small businesses starting with chatbot marketing.
Testing ManyChat’s basic features before upgrading.
| Features | Free Plan |
|---|---|
| Contacts | Up to 1,000 |
| Channels | Messenger, Instagram |
| Growth Tools | Limited |
| Custom Flows | Basic |
| Analytics | Basic |
| Integrations | None |
| ManyChat Branding | Yes |
Pro Plan

The Pro plan is designed for businesses looking to scale their marketing efforts. It unlocks advanced features like multi-channel support, integrations, and analytics.
Small to medium-sized businesses scaling their automation.
eCommerce stores needing multi-channel support and integrations.
| Features | Pro Plan |
|---|---|
| Contacts | Unlimited (pricing scales) |
| Channels | Messenger, Instagram, WhatsApp, SMS, Email |
| Growth Tools | Unlimited |
| Custom Flows | Advanced |
| Analytics | Advanced |
| Integrations | Shopify, Zapier, HubSpot, and more |
| ManyChat Branding | No |
Elite Plan

The Elite plan is tailored for enterprises with complex needs. It includes all Pro features plus dedicated support, white-labeling, and custom solutions.
Large enterprises with high-volume messaging needs.
Agencies managing multiple clients with custom branding requirements.
| Features | Elite Plan |
|---|---|
| Contacts | Unlimited |
| Channels | All |
| Growth Tools | Unlimited |
| Custom Flows | Advanced |
| Analytics | Advanced |
| Integrations | All |
| ManyChat Branding | No |
| Dedicated Support | Yes |
| White-Labeling | Yes |
Which ManyChat Plan Should You Choose?

1. Free Plan
2. Pro Plan
3. Elite Plan
Detailed Feature Comparison of MetaChat Plans
| Feature | Free Plan | Pro Plan | Elite Plan |
|---|---|---|---|
| Contacts | 1,000 | Unlimited | Unlimited |
| Channels | Messenger, Instagram | Messenger, Instagram, WhatsApp, SMS, Email | All |
| Growth Tools | Limited | Unlimited | Unlimited |
| Custom Flows | Basic | Advanced | Advanced |
| Analytics | Basic | Advanced | Advanced |
| Integrations | None | Shopify, Zapier, HubSpot | All |
| ManyChat Branding | Yes | No | No |
| Dedicated Support | No | No | Yes |
| White-Labeling | No | No | Yes |
Why ManyChat Pro is the Best Choice for Most Businesses
The Pro plan strikes the perfect balance between affordability and functionality. Here’s why it’s the most popular choice:
Start with the Free plan to test ManyChat’s features, then upgrade to Pro as your business grows.
Getting Started with ManyChat: A Step-by-Step Guide
- Step#1 Click on my special link to be directed to the ManyChat website.
- Step#2 Once on the site, locate and click the “Pricing” button.

- Step#3 Review the available plans and select your preferred subscription option.

- Step#4 Choose your desired platform, such as Instagram, WhatsApp, Facebook, or Telegram.

- Step#5 Fill out the registration form with your business details.
- Step#6 Review your selected plan and ensure all information is accurate.
- Step#7 Proceed to complete the payment process for your chosen subscription.
- Step#8 After payment, you will receive a confirmation email to start using ManyChat.
Alternatives to ManyChat
If ManyChat doesn’t meet your needs, here are some alternatives to consider:
| Platform | Starting Price | Key Features | Best For |
|---|---|---|---|
| Chatfuel | $15/month | AI-powered chatbots, Facebook Messenger focus | Small businesses |
| Tidio | $19/month | Live chat + chatbot combo, multi-channel support | eCommerce stores |
| MobileMonkey | $14.25/month | OmniChat for Messenger, SMS, and web chat | Marketers needing multi-channel reach |
| HubSpot Chatbot | Free (with limits) | CRM integration, lead generation | Businesses already using HubSpot CRM |
FAQs Related to ManyChat Pricing
Does ManyChat offer refunds for subscription cancellations?
Refunds are unavailable post-payment, but users can downgrade/cancel anytime.
Are there hidden fees in ManyChat subscriptions?
SMS/email usage incurs pay-as-you-go costs beyond Pro base pricing. No hidden fees for core features.
Does ManyChat Free allow audience segmentation?
Free users get 10 tags for basic segmentation. Pro unlocks unlimited tags and custom fields.
How much does ManyChat charge for additional contacts?
Beyond 500 contacts, Pro tiers add 10–30 per 1,000 subscribers. Exact rates depend on total volume.
Does ManyChat offer discounts for annual billing?
Annual billing reduces Pro plan costs by 25-30%, e.g., $10.75/month for 500 contacts vs. $15/month. Elite pricing remains custom.

Final Recommendations on ManyChat Pricing
ManyChat delivers budget-friendly chatbot solutions that grow with your business. Start free with basic automation for 1,000 contacts, then upgrade to the Pro plan ($15+/month) for multi-channel magic: WhatsApp/SMS integration, unlimited flows, and eCommerce tools perfect for scaling brands.
Enterprises unlock white-label branding and VIP support via custom Elite plans. With 25-30% annual discounts and pay-as-you-go SMS options, it’s a no-brainer for startups, SMBs, and agencies alike.
⚡ Quick pick:
- Testing chatbots? Free plan (1K contacts)
- Growing fast? Pro plan (unlimited everything)
- Big team? Elite custom pricing
Affiliate Disclosure: This post may contain some affiliate links, which means we may receive a commission if you purchase something that we recommend at no additional cost for you (none whatsoever!)



