Let’s be blunt. You’ve probably heard that Pinterest is a goldmine for affiliate marketers.
You’ve also probably tried the usual tricks: creating dozens of pins a day, joining group boards, and praying for a viral hit, only to see a trickle of clicks. It’s a grind.
At AFFMaven, our parent company AFFINCO has always been about finding smarter, not harder, ways to scale. We’ve been in the media buying trenches for years, and we’ve seen what works.
Forget what you know about spamming pins.
We’re about to show you a different method, a strategy that targets the heart of Pinterest’s power: influencer marketing.
This isn’t about running ads or building a massive following from scratch. It’s about finding the right people with the right audience and paying them to do the heavy lifting for you.
This case study breaks down the exact method we use to generate consistent sales, using a powerful ad intelligence tool to find hidden opportunities.
Why Pinterest Still Kicks Butt for Affiliates
First, let’s get one thing straight. Pinterest isn’t just another social media platform; it’s a visual search engine. People don’t come to Pinterest to chat with friends; they come to find ideas, inspiration, and products to buy.
The platform has over 450 million users actively looking for things to purchase. That’s an audience with high buying intent, a dream for any affiliate.
The lifespan of a pin is months, even years, not minutes like a tweet or hours like a Facebook post. An optimised pin can drive traffic for a long, long time.
But to truly tap into this, you need to get your offer in front of a large, engaged audience fast.
👉The Game Plan: A Step-by-Step Guide to Pinterest Influencer Marketing
This method is all about precision. It involves finding influencers in your niche, paying for a promotional spot, and directing their audience to your affiliate offer. Here’s how it’s done.
🎯 Find Your Niche and Product
Before you do anything, you need a solid product in a visually appealing niche. Categories like home decor, fashion, fitness, beauty, and DIY perform exceptionally well on Pinterest because they are highly visual.
For this strategy, we’ll use a popular relationship-coaching product from ClickBank called “His Secret Obsession.” It’s a digital product with a high commission, making it ideal for this kind of promotion.
🏆 Find Winning Angles with BigSpy
Here’s where we get clever. Instead of guessing which influencers to approach, we use an ad intelligence tool to see who is already making money in our niche.
Our go-to tool is BigSpy. It lets us spy on competitors’ ads across nine major platforms, including Facebook, TikTok, and Pinterest.
This is our secret weapon. We use BigSpy to search for ads related to our product niche (e.g., “relationship advice,” “dating tips”). It shows us the top-performing ads, the creatives they are using, and the landing pages they are sending traffic to.
This tells us what’s already working. More importantly, it helps us identify advertisers who are consistently running successful campaigns.
By analysing these campaigns, we can find influencers they might be working with or discover angles that are resonating with the audience. It takes the guesswork out of creative and audience research.
✅ Hunt Down the Right Influencers on Pinterest
With our research from BigSpy in hand, we head over to Pinterest. We search for keywords related to our niche, like “get your ex back” or “relationship goals.”
The goal is to find Pinterest accounts (influencers) with a large number of followers (aim for 10k+ to start) who are posting content similar to our product.
Make a list of at least 10-20 potential influencers. Look at their profiles. Do they have a business email in their bio or a “contact” button?
Many influencers who are open to promotions will make it easy to get in touch. If not, check their website link; you can often find a contact email there.
📩 Reach Out and Make Contact
Now it’s time to contact the influencers on your list.
Don’t overthink it. Send a simple, direct email asking about their promotional rates. You can use a simple template like this, which can be quickly generated with an AI tool like ChatGPT:
Subject: Promotion Query – [Your Name]
Hi [Influencer Name],
I came across your Pinterest profile and love your content on [Their Niche]. Your audience seems like a great fit for a product I’m promoting.
Could you please let me know your rates for a 24-hour link placement in your bio and a promotional pin?
Looking forward to hearing from you.
Cheers,
[Your Name]
Keep it short and professional. The goal is just to open a conversation about their promotional packages.
🤝 Negotiate the Deal and Pay Up
Influencers will reply with their rates. These can range from $20 to $100 or more, depending on their follower count and engagement.
For a 24-hour bio link and one pin, a price between $30-$60 is a reasonable starting point for an account with 50k-100k followers.youtube
Most influencers prefer payment via PayPal because it’s fast and works internationally. Yes, there’s a small risk involved when paying someone directly.
However, PayPal offers buyer protection, so you can file a dispute if the influencer doesn’t deliver on their promise. Most legitimate influencers want to build long-term partnerships, so they are unlikely to scam you.
🔗 Provide the Pin and Link
Once you’ve paid, you need to provide two things:
You’ll also need a short description for the pin itself. Again, you can use AI to write a compelling description that includes your main keywords.
Remember, links in pin descriptions don’t work, so the main source of traffic will be the link in the influencer’s bio.
💫 Your Secret Weapon: A Closer Look at BigSpy
This whole strategy hinges on finding the right opportunities, and for that, BigSpy is essential. It’s more than just a Pinterest ad spy tool; it’s a multi-platform intelligence powerhouse.
At AFFMaven, we’ve analysed over 15 ad spy tools, and BigSpy came out on top due to its massive database and affordability.
Here’s why it’s a core part of our toolkit:
| Feature | BigSpy | Minea | PiPiADS |
|---|---|---|---|
| Platforms Covered | 9+ (Facebook, IG, TikTok, Google, etc.)youtube | 4 (Facebook, IG, Pinterest, TikTok) | 2 (TikTok and Facebook)youtube |
| Main Strength | Broadest platform coverage, great filteringyoutube | Combines ad spy & influencer trackingyoutube | Specialist in TikTok ad intelligenceyoutube |
| Best For | All-round affiliate marketers & media buyersyoutube | Dropshippers focused on social commerceyoutube | TikTok-centric marketers and brandsyoutube |
While other tools are great for specific platforms, BigSpy gives us the comprehensive view needed to run campaigns across multiple traffic sources.
🎁 The AFFMaven Special Deal for BigSpy
Because we believe so strongly in using the right tools, we’ve worked with the BigSpy team to get a special deal for the AFFMaven community.
Exclusive BigSpy Deal – Save Up to 50%
Use Code 🎁
AFFCOUPON
When you combine the coupon with an annual plan, you can save up to 50% in total. This makes a professional-grade intelligence tool incredibly affordable.
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🎯 Wrapping It Up
Pinterest influencer marketing is a powerful, underutilised strategy for affiliate marketers in 2025. It allows you to tap into large, engaged audiences without needing to build a following yourself.
By using a tool like BigSpy to guide your strategy, you remove the guesswork and focus your budget on proven niches and angles.
Stop grinding and start working smarter. Find your influencers, cut a deal, and let their audience become your customers.
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Affiliate Disclosure: This post may contain some affiliate links, which means we may receive a commission if you purchase something that we recommend at no additional cost for you (none whatsoever!)
