After running multiple campaigns on RoiAds for several months now, I want to share my honest RoiAds review based on real results.
Trustpilot Ratings
AFFMaven Rating
Initially, setting up my first push and pop campaigns took some time as I familiarized myself with their bidding strategies and targeting options. However, once I understood how their AI-powered platform operates, campaign performance improved significantly.
If you’re considering RoiAds as your next traffic source for affiliate offers, you’ll want to read my detailed Review.
I’ll walk you through actual campaign performance, pricing models, supported verticals, and payment options to help you decide if RoiAds fits your advertising goals and budget requirements. 💰
🔍 What is RoiAds? An Inside Look
RoiAds is a premium advertising network launched in 2022 that connects advertisers with high-quality traffic. The platform delivers over 9.6 billion monthly impressions worldwide using AI bidding technology.
RoiAds specializes in push ads and pop ads, offering advertisers access to premium traffic sources with strict quality controls. The network focuses on maximizing return on investment through automated optimization and dedicated account management support.
Key Network Highlights
| Aspect | Details |
|---|---|
| 🗓️ Founded | 2022 |
| 🌍 Geographic Coverage | Worldwide |
| 📊 Monthly Impressions | 9.6 billion impressions |
| 📱 Ad Formats | Push ads, Pop ads, In-page push (coming soon), Direct link (coming soon) |
| 🎯 Top Verticals | iGaming, Dating, Finance, VPN, Nutra, Sweepstakes, Software, E-commerce |
| 💰 Minimum Deposit | $250 |
| 💵 CPC Pricing | Starting at $0.003 |
| 📈 CPM Pricing | Starting at $0.5 |
| 💳 Payment Methods | Bank cards, Wire transfers, Coinspaid, Capitalist |
| 👤 Account Support | Personal account managers available |
| 📍 Best Push GEOs | Brazil, Indonesia, USA, Germany, India |
RoiAds operates as a self-serve platform where advertisers maintain full control over campaign settings, targeting options, and budget allocation.
Premium support tiers offer additional benefits like creative assistance, campaign management services, and priority moderation for larger deposits.
📊 Our Testing Process: A Look Behind the Curtain
AFFMaven team has evaluated 200 plus advertising networks over the past decade serving 69,572 plus affiliate marketers worldwide. We conducted live campaign tests on RoiAds for 45 days across 8 different geographic markets including the USA, Brazil, and Indonesia.
Our testing involved running both push notification campaigns and pop ad campaigns with a combined budget exceeding $2,500 to measure actual conversion rates and traffic quality.
We monitored key performance metrics including click through rates, cost per action, and return on ad spend daily using professional tracking platforms.
As featured media partners at SiGMA, Affiliate World, and MAC conferences, our hands on experience provides authentic insights into what works for real advertisers.
📱 RoiAds Ad Formats: Push vs. Pop Performance
RoiAds specialises in two powerhouse ad formats that consistently deliver results for affiliates: push notifications and pop ads. Both formats work brilliantly for direct response campaigns and are particularly effective in competitive verticals.
Push Ads
Push notifications remain one of the highest-converting formats for affiliate marketing in 2026. RoiAds delivers push ads to opted-in subscribers who’ve given explicit permission to receive notifications, resulting in highly engaged audiences ready to interact with your offers.
Standard push ads include a title (up to 30 characters), description (up to 45 characters), icon image, and main creative image with your landing page URL. Rich push options allow larger images and additional creative elements to grab attention.
You can upload up to 10 creatives per campaign, though the platform recommends starting with at least 5 variations for optimal testing.
Push traffic from RoiAds performs exceptionally well on mobile devices, where notifications appear directly on users’ screens without requiring them to be actively browsing.
Top-performing geos for push include Indonesia, Poland, USA, Philippines, Bangladesh, Ethiopia, and Germany. The new subscribers feature lets you target fresh users who haven’t been hammered with ads yet, typically resulting in higher CTR and conversion rates.
Pop Ads
RoiAds utilizes pop-under advertising to engage users effectively. These ads load behind a person’s active browser window and only become visible when they close or minimize their current tab.
This approach often results in higher engagement, as the ad is discovered during a natural break in browsing rather than as an interruption.
Pop campaigns support various trigger events including click-based activation, time delays, and exit-intent triggers for desktop traffic. You can customise pop frequency per user to balance exposure with user experience, maintaining traffic quality whilst maximising impressions.
Desktop pop traffic performs particularly well for direct-click campaigns, with top geos including Indonesia, USA, South Korea, Vietnam, Pakistan, and Thailand.
💎 Top Features Driving Advertiser Success
RoiAds offers advanced solutions to help advertisers maximize campaign results and budget efficiency. Their focus on quality traffic and optimized bidding makes campaigns highly effective across various verticals.
🤖 AI Bidding Technology
Advanced artificial intelligence bidding system automatically selects optimal traffic sources for each campaign. AI bidding technology analyzes multiple parameters simultaneously including targeting settings, traffic dynamics, and conversion probability to distribute campaign budgets efficiently.
Machine learning algorithms calculate and adjust bids for each impression in real-time, securing valuable placements at minimal costs while maximizing ROI.
⚡ Automated CPA Strategy
RoiAds offers an intelligent CPA Goal feature that shifts campaign focus from traffic volume to actual conversions.
Once advertisers set their target cost per action, the platform automatically adjusts bidding strategies to stay within specified CPA limits while driving more conversions without manual intervention.
Campaign optimization happens continuously, allowing advertisers to scale profitably without constant monitoring.
🚀 Premium Exclusive Traffic Sources
Unlike networks that aggregate traffic from multiple exchanges, RoiAds maintains a proprietary traffic ecosystem built entirely on premium sources.
Traffic segmentation includes subscription freshness options, enabling advertisers to target newly subscribed users who typically demonstrate higher engagement rates and conversion potential.
Mobile traffic dominates platform distribution, with top countries including India, Bangladesh, Indonesia, Thailand, and Malaysia, while desktop traffic performs strongly in the USA, Brazil, Japan, Indonesia, India, and Thailand.
🎯 Built-In Anti-Fraud Protection
An in-house anti-fraud system operates continuously to filter bot traffic and fake clicks, ensuring advertising budgets reach genuine users.
Protection mechanisms validate traffic quality at multiple checkpoints, maintaining platform integrity and advertiser trust.
⚡ Microbidding Optimization
Advanced micro bidding capabilities allow granular bid adjustments for specific traffic segments directly from campaign statistics.
Advertisers can increase or decrease bids based on performance metrics for particular locations, devices, operating systems, or other targeting parameters, optimizing spend allocation across different audience segments.
🤝 Dedicated Account Management
Every advertiser receives an assignment to a personal account manager who provides campaign setup assistance, optimization recommendations, and exclusive resources like whitelists and blacklists.
Managers share insights on profitable vertical combinations, monitor campaign performance closely, and can coordinate custom creative development. Support operates weekdays from 8 AM to 5 PM UTC.
🚀 Fast Campaign Approval
Swift moderation processes approve campaigns within 5 minutes on average, enabling rapid testing and quick market entry. Streamlined approval workflow reduces time from campaign creation to active traffic delivery.
🖥️ User-Friendly Dashboard for Beginners
Intuitive interface design makes campaign setup straightforward even for newcomers to performance advertising. Campaign creation takes minutes with clear workflows guiding each step. Analytics dashboards present key metrics without overwhelming clutter.
Transparent statistics show exactly where the budget goes and which sources convert. Real-time reporting enables quick decisions without waiting for data updates. Beginners appreciate streamlined navigation while experienced buyers access advanced targeting options.
🎯 RoiAds’ Best Performing Verticals
RoiAds delivers positive results across many verticals, but certain niches demonstrate particularly strong performance due to traffic quality, targeting precision, and audience engagement characteristics.
| Vertical | Why It Performs |
|---|---|
| iGaming | High user engagement, bonus-driven conversions, strong mobile traffic |
| Dating | Impulse-driven signups, visual creative opportunities, geo-specific targeting |
| E-commerce | Deal alerts, flash sales, product launches, retargeting opportunities |
| Finance | Loan offers, credit cards, investment platforms, mobile-first audiences |
| Sweepstakes | Prize-driven motivation, simple conversion flow, broad geographic appeal |
| Software & Utilities | Antivirus, cleaners, VPN, productivity apps, problem-solution messaging |
| VPN | Privacy-conscious users, subscription models, global targeting |
| Nutra | Health supplements, wellness products, weight loss, beauty offers |
Platform performance in iGaming vertical stands particularly notable, with push and pop formats delivering fast, affordable, and effective results for online casino and betting promotions.
Combined format approach lets advertisers reach broader audiences and engage users at different browsing moments, with many advertisers reporting best results when running push and pop campaigns simultaneously.
🚀 How to Get Started with RoiAds: Quick Setup Guide
Getting started with RoiAds is refreshingly straightforward, even if you’re new to push and pop advertising. The platform guides you through each step, from registration to launching your first campaign, typically taking less than 30 minutes to go from sign-up to getting traffic.
- Step 1: Sign Up and Create Your Account ✍️
Registration on RoiAds is dead simple and doesn’t require jumping through hoops. Head to the official website and click the sign-up button.
You’ll need to provide basic information including your name, email address, preferred messenger contact (Skype or Telegram), password, account type (individual or company), and country.
The platform asks about your advertising experience level, but don’t worry if you’re a beginner – RoiAds accepts advertisers at all skill levels.
One brilliant thing: email verification isn’t required, so you get instant access to your account dashboard without waiting for confirmation emails. The whole registration process takes about 60 seconds, and you’re immediately logged into the platform ready to explore.
- Step 2: Explore the Dashboard Interface 🖥️
Once logged in, you’ll land in your advertising account with access to a clean, organised interface built specifically for performance marketers. The dashboard prioritises functionality over clutter, giving you quick access to everything needed for campaign management.
Campaigns Tab: Your central hub for creating, editing, pausing, and monitoring all campaigns. You’ll spend most of your time here launching new tests and managing active traffic. The interface clearly displays campaign status, spending, impressions, clicks, and conversions at a glance.
Insights Tab: Before creating campaigns, check Insights to view available traffic volumes by platform and country. This section shows real-time data about traffic availability, average CPC rates, CPM pricing, and competition levels across RoiAds’ network. Smart affiliates use Insights to identify underpriced geos with strong volume before launching campaigns.
Creatives Tab: Manage your ad creatives and assets in one organised location. Upload and organise visuals, headlines, and descriptions for different campaigns. You can reuse successful creatives across multiple campaigns, saving time when scaling winners.
Reporting Tab: Access comprehensive analytics and reporting tools to measure campaign effectiveness. Track key metrics including impressions, clicks, conversions, spend breakdowns by geo, device, operating system, and browser. The dashboard updates in real-time, giving you live visibility into performance.
Tracking Tab: Set up conversion tracking to accurately measure campaign performance. This section lets you integrate with popular tracking platforms like Voluum, BeMob, RedTrack, OctoTracker, Keitaro, Peerclick, and CPV Lab Pro. RoiAds provides macros like {click_id}, {campaign_id}, {creative_id}, and others to pass data seamlessly to your tracker.
Billing History Tab: Review all payment and transaction history with RoiAds. Check invoices, track payment details, and maintain complete transparency in your financial transactions. This section also shows bonus credits earned from deposits and referrals.
- Step 3: Add Funds to Your Account 💳
To launch campaigns, you’ll need to fund your account through the prepaid deposit system. Simply click the “Add Funds” button prominently displayed in your dashboard.
RoiAds requires a minimum deposit of $250 to access core advertising tools and traffic sources. However, depositing $500 or more unlocks premium benefits including deposit bonuses, priority support, dedicated account management, creative assistance, and campaign setup guidance.
Payment methods accepted include bank cards (credit and debit), wire transfers, Capitalist, and Coinspaid for cryptocurrency payments. If you need alternative payment arrangements, reach out to your account manager who can coordinate other options.
Card payments and Capitalist transactions typically process within minutes, whilst wire transfers may take 1-3 business days depending on your bank. Remember that deposits qualify for bonuses: $500+ earns 3%, $1,000+ gets 5%, $1,500+ receives 6%, $3,000+ earns 7%, and $5,000+ deposits unlock a 10% bonus.
- Step 4: Set Up Your First Campaign 🎯
Click the button to create a new campaign and you’re off. Start by choosing your ad format – push notifications or pop ads. Both formats have their advantages, but your choice depends on campaign goals and target audience.
Campaign Naming and URL: Give your campaign a descriptive name that helps you track performance easily (like “Dating-US-Mobile-Push-Test1”). Add your target URL where you want traffic sent. Make sure your landing page is optimised and compliant with RoiAds policies before submission.
- Step 5: Create Your Ad Creatives 🎨
You can add up to 10 creatives per campaign, though RoiAds recommends uploading at least 5 variations for proper split-testing. Each creative needs a link, title, and message (description).
For push campaigns, your creative includes a title (up to 30 characters), description (up to 45 characters), icon image, and main creative image with your landing page URL. Keep titles punchy and descriptions compelling to maximise click-through rates. Upload multiple variations to test different angles and messaging approaches.
For pop campaigns, setup is even simpler – you only need to input the URL of your landing or pre-landing page where users will be redirected after the pop ad triggers.
- Step 6: Configure Postback Tracking 📊
RoiAds provides a postback URL to track campaigns by clicks through the {click_id} macro. Other allowed macros are indicated within the interface when typing your destination URL, letting you track campaigns by various parameters like bid price, creative ID, and campaign name.
The platform integrates seamlessly with popular conversion tracking systems including Voluum, BeMob, RedTrack, OctoTracker, Keitaro, Peerclick, and CPV Lab Pro. Proper tracking setup is crucial for measuring ROI and optimising campaigns effectively.
- Step 7: Select Geo and Targeting Options 🌍
Remember one crucial thing about RoiAds: 1 campaign = 1 geo. If you want to test multiple countries, you’ll need to create separate campaigns for each. This structure actually helps with cleaner tracking and optimisation.
Basic targeting options include device type (mobile, desktop, tablet), operating system, browser, and connection type. These technology parameters let you filter traffic to match your offer requirements.
Advanced targeting parameters provide granular control:
Check the new subscribers option if you want to target the freshest traffic that hasn’t been hammered with ads yet. This typically results in higher CTR and conversion rates.
Additionally, you can enable mainstream sources only if you need to avoid adult traffic for compliance with certain offer requirements.
- Step 8: Set CPC Rates and Budget Options 💰
Use the Insights tab to determine appropriate bid levels based on current market rates in your target geo. RoiAds shows recommended CPC ranges to help you bid competitively without overpaying.
Defining a CPA goal is optional but highly recommended. This feature activates AI bidding that automatically optimises towards your desired cost-per-acquisition, saving money whilst maximising campaign performance.
The minimum daily budget is $25, giving you flexibility for testing without massive spend. You can choose to spend your budget ASAP (for rapid testing) or evenly throughout the day (for consistent delivery). An unlimited budget option exists but isn’t recommended by the team.
- Step 9: Configure Campaign Schedule ⏰
Run your campaign continuously or set specific start and end dates depending on your testing approach. When scheduling campaigns, keep in mind that RoiAds uses UTC time, so adjust accordingly for your timezone.
Proper scheduling helps you target users during peak engagement windows when conversion rates are typically higher. You can also use dayparting in advanced settings to show ads only during specific hours of the day.
- Step 10: Set Limits and Launch 🚀
RoiAds lets you configure impression caps and click caps to control campaign delivery. These limits help you test carefully without accidentally burning through your entire budget if a campaign doesn’t convert.
At this stage, you’re ready to launch. If you have insights from running similar offers previously, try activating optimisation features within advanced settings like microbidding and whitelists/blacklists to give your campaign a head start.
Submit your campaign for moderation and you’re done. Average moderation time is 5-15 minutes during business hours, significantly faster than most competing networks.
Some campaigns get approved in as little as 5 minutes, letting you start driving traffic almost immediately. If your campaign gets rejected, you’ll receive specific feedback about required changes, making revisions straightforward.
The quick approval process enables rapid testing cycles, particularly valuable for time-sensitive offers or when testing multiple creative variations simultaneously.
💰 RoiAds Pricing and Payment Methods
Tiered pricing structure offers options matching different advertiser needs and budgets:
Basic Tier – $250 Minimum Deposit
The Self-service model provides platform access with essential features. Manage campaigns independently using an intuitive dashboard.
Email support available for technical questions and account issues. Access to partner bonuses including potential API access.
Ideal for experienced media buyers comfortable with independent optimization or those testing platform capabilities before larger commitments.
Prestige Tier – $500 Minimum Deposit
Personal account manager assigned to guide strategy and optimization. Receive GEO recommendations based on vertical and offer type.
Traffic insights reveal which sources perform best for similar campaigns. Customized whitelists accelerate profitable scaling.
Partner bonuses include enhanced features. Suitable for advertisers running consistent campaigns wanting expert guidance without full management.
Elite Tier – $1,500 Minimum Deposit
Full campaign management available for hands-off operation. The manager handles bidding, optimization, and scaling decisions.
A 3% deposit bonus provides an extra testing budget. The free creative package includes professional banner and notification designs.
Dedicated support ensures campaigns receive attention and adjustments based on real-time performance. Best for advertisers wanting managed service or testing new verticals with expert assistance.
King Tier – $5,000 Minimum Deposit
Premium service level with maximum support and benefits. The 5% deposit bonus adds a significant extra budget. Priority moderation means fastest campaign approvals. Daily source reviews identify optimization opportunities before performance declines.
Strategic partnership approach includes proactive recommendations and exclusive traffic access. Suitable for high-volume advertisers and agencies managing multiple client campaigns.
Custom Plans Available
Flexible arrangements accommodate any deposit amount above standard tiers. Enterprise clients negotiate customized terms, pricing, and support levels. Contact account representatives to discuss specific requirements and volume discounts.
Get 5% Bonus on Your First Deposit
Join today and enjoy a 5% bonus on your first deposit. Perfect for launching your first campaign with added value.
Payment flexibility extends to billing terms and payment schedules for qualified advertisers. API access enables programmatic campaign management at scale.
New advertisers can access a 5% bonus on first deposit during initial funding. Bonus provides additional budget for testing traffic sources and optimizing campaign performance without increasing out-of-pocket investment.
⚖️ RoiAds vs. The Competition: A Head-to-Head Comparison
RoiAds competes effectively against established networks through competitive pricing, advanced technology, and personalized support.
| Feature | RoiAds | RichAds | PropellerAds | Adsterra |
|---|---|---|---|---|
| Minimum Deposit | $250 | $150 | $100 | $100 |
| Daily Impressions | 600M+ | 5B+ | 12B+ | 30B+ |
| Ad Formats | Push, Pop (2 main) | Push, Pop, Native, In-page (4+) | Push, Pop, Interstitial (4+) | Push, Pop, Native, Display (6+) |
| GEO Coverage | Worldwide | 220+ countries | 195+ countries | 248 countries |
| CPC Starting Rate | $0.003 | $0.005 | $0.003 | $0.01 |
| CPM Starting Rate | $0.5 | $0.3 | $0.5 | $1.0 |
| AI Bidding | ✅ Proprietary | ✅ Available | ✅ Available | ❌ Manual only |
| CPA Goal Mode | ✅ Automated | ✅ Available | ✅ Smart CPM | ❌ Limited |
RoiAds differentiates through premium traffic exclusivity within its proprietary ecosystem, meaning traffic sources remain unique rather than shared broadly across multiple networks.
🧐 AFFMaven’s Final Verdict: Is RoiAds Worth It?
RoiAds provides a compelling option for affiliate marketers and media buyers looking for reliable conversion performance.
Its AI driven bidding and access to premium traffic sources deliver tangible results for advertisers focused on maximizing ROI.
For those managing significant ad spend, consistent performance from its engaged audience offers a clear advantage.
AFFMaven Rating: 4.8/5
How might your campaign results improve with access to higher quality traffic sources?
Stay Updated with Us
🚀 Get Exclusive Affiliate Marketing Secrets🚀
Discover the strategies, tools, and tactics used by the top 1% of affiliate earners!
Join 69,572+ Affiliates already leveling up their game
Affiliate Disclosure: This post may contain some affiliate links, which means we may receive a commission if you purchase something that we recommend at no additional cost for you (none whatsoever!)
