
Struggling to make sense of Supermetrics’ pricing? With its modular approach, figuring out the exact cost can feel like solving a puzzle. But don’t worry, I’ve done the hard work for you.
Supermetrics offers a flexible structure with plans starting from just $29 per month when billed annually, allowing you to pay only for what you need.
This approach ensures that whether you’re a solo marketer or a large agency, there’s a starting point that fits your budget. I’ll break down each plan, explain how to sign up, and show you how to grab a special discount.
Ready to connect your marketing data? Use our special link to get a 14-day free trial and an exclusive 20% discount on any annual Supermetrics plan.
Key Takeaways
Supermetrics Pricing Plans

Supermetrics moves away from a one-size-fits-all model. Instead, its pricing is built around three core factors: the number of data sources you need to connect, the number of users who need access, and where you want to send your data (the “destination”).
Destinations include popular tools like Google Sheets, Microsoft Excel, Looker Studio, and Power BI. For more demanding needs, data warehouse destinations like Google BigQuery and Snowflake are available on the higher-tier plans.
The structure offers four main packages: Starter, Growth, Pro, and Business. Each plan builds upon the last, offering more data sources, more users, and faster data refreshes.
Here is a breakdown of the standard Supermetrics Subscription plans:
| Feature | Starter | Growth | Pro | Business |
|---|---|---|---|---|
| Monthly Price | From $37/month | From $199/month | From $499/month | Custom |
| Annual Price | From $29/month | From $159/month | From $399/month | Custom |
| Ideal For | Individuals & small teams | Growing teams | Large teams | Enterprises |
| Users | 1 | 2 | 3 | Custom |
| Data Sources | 3 | 7 | 10 | Custom (all 134+ sources available) |
| Accounts per Source | 3 | 7 | 10 | Custom |
| Data Refresh Frequency | Weekly | Daily | Hourly | On-demand |
| Data Transformations | Limited access | Limited access | Full access | Full access |
| Support | Standard | Standard | Standard | Premium support & Customer Success Manager |
Supermetrics Starter Plan

- Features:
- 1 User: Access for a single user.
- 1 Core Destination: Choose from Looker Studio, Google Sheets, or Excel.
- 3 Data Sources: Select three data sources of your choice.
- 3 Accounts per Data Source: Connect up to three accounts for each platform (e.g., three Facebook Ads accounts).
- Weekly Data Refreshes: Your data is automatically updated once a week.
This plan is a great entry point for freelancers or small business owners who need to automate reporting for a limited number of channels.
Supermetrics Growth Plan

- Features:
- 2 Users: Includes access for two team members.
- 1 Core Destination: Choose your primary reporting tool.
- 7 Data Sources: Connect up to seven different platforms.
- 7 Accounts per Data Source: A higher limit for managing multiple client or business accounts.
- Daily Data Refreshes: Get fresh data every day to make timely decisions.
- Data Transformations: Includes features for cleaning and preparing your data.
This option is well-suited for small agencies or marketing departments that manage several campaigns and need up-to-date insights.
Supermetrics Pro Plan

- Features:
- 3 Users: Collaboration for a small team of analysts or marketers.
- 1 Core Destination: Focus your reporting efforts in one place.
- 10 Data Sources: A generous allowance for connecting a wide array of marketing tools.
- 10 Accounts per Data Source: Ample capacity for managing numerous accounts.
- Hourly Data Refreshes: Critical for fast-paced marketing environments where quick adjustments are necessary.
- Supermetrics Storage Basic (Add-on): Option to add data storage capabilities.
The hourly refresh makes this plan ideal for performance marketing agencies and e-commerce brands that monitor campaign performance closely.
Supermetrics Business Plan

- Features:
- Custom User & Account Limits: Scalable to fit the size of your organisation.
- All Data Sources & Destinations: Access to the full range of over 130 data sources, including premium connectors and data warehouse destinations.
- On-Demand Data Refreshes: Update your data whenever you need it.
- Premium Support: A dedicated Customer Success Manager and success plan to ensure you get the most out of the platform.
- API Access & Data Warehousing: Advanced features for building custom data pipelines and storing data in warehouses like BigQuery, Snowflake, and Amazon Redshift.
Data Sources and Destinations Explained
A key part of the Supermetrics pricing model is the distinction between data sources and destinations.
Data Sources: These are the marketing platforms where your data originates. Supermetrics supports over 130 data sources. The number of sources you can connect depends on your plan.
Popular data sources include:
The Business plan includes access to all data sources, including premium connectors like Adform, Criteo, and Salesforce.
Data Destinations: These are the applications where you send your data for analysis and reporting. The core destinations offered in the standard plans are:
For more advanced needs, the Business plan supports data warehouse destinations, such as:
How to Get 20% Off + a 14-Day Free Trial?
Getting a discount on your Supermetrics subscription is straightforward. By using our exclusive partner link, you can unlock two great offers simultaneously.
14-Day Free Trial: First, you can sign up for a no-obligation 14-day free trial. This gives you full access to explore the platform’s features with your own data, so you can see its value firsthand. No credit card is needed to start the trial.
20% Discount on Annual Plans: When you decide to subscribe, paying for a year upfront automatically gives you a 20% discount compared to the monthly price. Our link ensures you get the best possible deal on top of this standard offer.affiliatebooster
Just click the link, start your trial, and the discounts will be applied when you’re ready to choose a plan.
Supermetrics Add-Ons and Extra Costs

While the standard plans are comprehensive, you might need to purchase add-ons as your team grows. Supermetrics’ pricing is flexible, but it’s important to be aware of potential extra costs.
These add-ons let you create a semi-custom plan that aligns perfectly with your operational needs and budget.
Which Supermetrics Plan Should You Choose?

The best plan depends entirely on your situation.
Getting Started with Supermetrics
Ready to automate your marketing reporting? Supermetrics offers the most straightforward onboarding process in the industry. Simply choose your plan, connect your data sources, and start building automated dashboards within minutes.
Remember to use our special link to unlock:
No matter if you’re managing a single client or hundreds of campaigns, Supermetrics scales with your business needs while keeping costs predictable and transparent.
Affiliate Disclosure: This post may contain some affiliate links, which means we may receive a commission if you purchase something that we recommend at no additional cost for you (none whatsoever!)




