Supermetrics Pricing: Is $29/Month ACTUALLY Worth It?! (2026)

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Supermetrics Pricing

Struggling to make sense of Supermetrics’ pricing? With its modular approach, figuring out the exact cost can feel like solving a puzzle. But don’t worry, I’ve done the hard work for you. 

Supermetrics offers a flexible structure with plans starting from just $29 per month when billed annually, allowing you to pay only for what you need. 

This approach ensures that whether you’re a solo marketer or a large agency, there’s a starting point that fits your budget. I’ll break down each plan, explain how to sign up, and show you how to grab a special discount.

Ready to connect your marketing data? Use our special link to get a 14-day free trial and an exclusive 20% discount on any annual Supermetrics plan.

Key Takeaways

  • Flexible Pricing: Supermetrics uses a modular pricing model based on data destinations (like Google Sheets or Power BI), the number of data sources, and users.
  • Multiple Tiers: There are four main plans: Starter, Growth, Pro, and a custom Business plan, each designed for different team sizes and data needs.
  • Cost Savings: You can save 20% by opting for an annual subscription instead of paying monthly.
  • Free Trial Available: Supermetrics offers a 14-day free trial that gives you full access to the platform’s features without requiring credit card details.
  • Exclusive Discount: Through our partnership, you can get an additional 20% off annual plans, making it even more affordable to get started.

Supermetrics Pricing Plans

Supermetrics Pricing Plans

Supermetrics moves away from a one-size-fits-all model. Instead, its pricing is built around three core factors: the number of data sources you need to connect, the number of users who need access, and where you want to send your data (the “destination”).

Destinations include popular tools like Google Sheets, Microsoft Excel, Looker Studio, and Power BI. For more demanding needs, data warehouse destinations like Google BigQuery and Snowflake are available on the higher-tier plans.

The structure offers four main packages: Starter, Growth, Pro, and Business. Each plan builds upon the last, offering more data sources, more users, and faster data refreshes. 

Here is a breakdown of the standard Supermetrics Subscription plans:

FeatureStarterGrowthProBusiness
Monthly PriceFrom $37/monthFrom $199/monthFrom $499/monthCustom
Annual PriceFrom $29/monthFrom $159/monthFrom $399/monthCustom
Ideal ForIndividuals & small teamsGrowing teamsLarge teamsEnterprises
Users123Custom
Data Sources3710Custom (all 134+ sources available)
Accounts per Source3710Custom
Data Refresh FrequencyWeeklyDailyHourlyOn-demand
Data TransformationsLimited accessLimited accessFull accessFull access
SupportStandardStandardStandardPremium support & Customer Success Manager

Supermetrics Starter Plan

Supermetrics Starter Plan
  • Starter plan is designed for freelancers, solopreneurs, and small teams just beginning to automate their marketing reporting
  • Price: Starts at $29 per month (billed annually).
  • Features:
    • 1 User: Access for a single user.
    • 1 Core Destination: Choose from Looker Studio, Google Sheets, or Excel.
    • 3 Data Sources: Select three data sources of your choice.
    • 3 Accounts per Data Source: Connect up to three accounts for each platform (e.g., three Facebook Ads accounts).
    • Weekly Data Refreshes: Your data is automatically updated once a week.

This plan is a great entry point for freelancers or small business owners who need to automate reporting for a limited number of channels.

Supermetrics Growth Plan

Supermetrics Growth Plan
  • Growth plan is aimed at growing teams and marketing agencies that require more data sources and faster updates.
  • Price: Starts at $159 per month (billed annually).
  • Features:
    • 2 Users: Includes access for two team members.
    • 1 Core Destination: Choose your primary reporting tool.
    • 7 Data Sources: Connect up to seven different platforms.
    • 7 Accounts per Data Source: A higher limit for managing multiple client or business accounts.
    • Daily Data Refreshes: Get fresh data every day to make timely decisions.
    • Data Transformations: Includes features for cleaning and preparing your data.

This option is well-suited for small agencies or marketing departments that manage several campaigns and need up-to-date insights.

Supermetrics Pro Plan

Supermetrics Pro Plan
  • Pro plan is built for larger teams and agencies with advanced reporting requirements and a need for near real-time data.
  • Price: Starts at $399 per month (billed annually).
  • Features:
    • 3 Users: Collaboration for a small team of analysts or marketers.
    • 1 Core Destination: Focus your reporting efforts in one place.
    • 10 Data Sources: A generous allowance for connecting a wide array of marketing tools.
    • 10 Accounts per Data Source: Ample capacity for managing numerous accounts.
    • Hourly Data Refreshes: Critical for fast-paced marketing environments where quick adjustments are necessary.
    • Supermetrics Storage Basic (Add-on): Option to add data storage capabilities.

The hourly refresh makes this plan ideal for performance marketing agencies and e-commerce brands that monitor campaign performance closely.

Supermetrics Business Plan

Supermetrics Business Plan
  • Business plan is a custom solution for large organisations and enterprises that require enterprise-level features, security, and support.
  • Price: Custom. You need to contact the sales team for a quote tailored to your specific needs.
  • Features:
    • Custom User & Account Limits: Scalable to fit the size of your organisation.
    • All Data Sources & Destinations: Access to the full range of over 130 data sources, including premium connectors and data warehouse destinations.
    • On-Demand Data Refreshes: Update your data whenever you need it.
    • Premium Support: A dedicated Customer Success Manager and success plan to ensure you get the most out of the platform.
    • API Access & Data Warehousing: Advanced features for building custom data pipelines and storing data in warehouses like BigQuery, Snowflake, and Amazon Redshift.

Data Sources and Destinations Explained

A key part of the Supermetrics pricing model is the distinction between data sources and destinations.

Data Sources:  These are the marketing platforms where your data originates. Supermetrics supports over 130 data sources. The number of sources you can connect depends on your plan.

Popular data sources include:

  • Paid Media: Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Microsoft Advertising.
  • Web Analytics: Google Analytics 4, Adobe Analytics.
  • Social Media: Instagram Insights, X (Twitter) Ads & Organic, Pinterest Ads.
  • SEO: Google Search Console, Ahrefs, Semrush Analytics.
  • E-commerce: Shopify, Amazon Seller Central, BigCommerce.
  • CRM: HubSpot, Salesforce.

The Business plan includes access to all data sources, including premium connectors like Adform, Criteo, and Salesforce.

Data Destinations: These are the applications where you send your data for analysis and reporting. The core destinations offered in the standard plans are:

  • Google Sheets
  • Microsoft Excel
  • Google Looker Studio
  • Power BI

For more advanced needs, the Business plan supports data warehouse destinations, such as:

  • Google BigQuery
  • Snowflake
  • Amazon Redshift
  • Azure Synapse

How to Get 20% Off + a 14-Day Free Trial?

Supermetrics - Get 20% Off + a 14-Day Free Trial

Getting a discount on your Supermetrics subscription is straightforward. By using our exclusive partner link, you can unlock two great offers simultaneously.

14-Day Free Trial: First, you can sign up for a no-obligation 14-day free trial. This gives you full access to explore the platform’s features with your own data, so you can see its value firsthand. No credit card is needed to start the trial.

20% Discount on Annual Plans: When you decide to subscribe, paying for a year upfront automatically gives you a 20% discount compared to the monthly price. Our link ensures you get the best possible deal on top of this standard offer.affiliatebooster

Just click the link, start your trial, and the discounts will be applied when you’re ready to choose a plan.

Supermetrics Add-Ons and Extra Costs

Supermetrics Add-Ons and Extra Costs

While the standard plans are comprehensive, you might need to purchase add-ons as your team grows. Supermetrics’ pricing is flexible, but it’s important to be aware of potential extra costs.

  • Additional Users: Most plans come with a limited number of users. Adding more team members costs extra, starting from $29 per user per month on the Starter plan and going up to $99 per user per month on the Growth and Pro plans.
  • Extra Data Sources: If you need more connectors than your plan allows, you can add them for an additional fee. Each extra non-premium data source typically costs $29 per month.
  • More Ad Accounts: Plans restrict the number of ad accounts you can connect per data source (e.g., multiple Google Ads accounts). You can increase this limit for around $10 per month for each additional block of accounts.
  • Multiple Destinations: The standard plans include one data destination. If you need to send data to both Google Sheets and Looker Studio, for example, you would need to purchase an additional destination, which can cost around $149 per month on the Growth and Pro plans.

These add-ons let you create a semi-custom plan that aligns perfectly with your operational needs and budget.

Which Supermetrics Plan Should You Choose?

The best plan depends entirely on your situation.

  • If you’re a freelancer or run a small business, the Starter plan is likely all you need. It automates the most common reporting tasks and saves you hours of manual work each week.
  • For growing agencies and marketing teams, the Growth plan offers the right balance of features and scalability. The increased data source limit and daily refreshes are perfect for managing multiple clients or complex campaigns.
  • Large organisations and data-heavy agencies should look at the Pro or Business plans. The hourly refreshes on the Pro plan and the unlimited potential of the Business plan are essential for those who rely on real-time data for strategic decisions.

Getting Started with Supermetrics

Ready to automate your marketing reporting? Supermetrics offers the most straightforward onboarding process in the industry. Simply choose your plan, connect your data sources, and start building automated dashboards within minutes.

Remember to use our special link to unlock:

  • 14-day free trial with full feature access
  • 20% discount on annual plans
  • No credit card required for trial signup

No matter if you’re managing a single client or hundreds of campaigns, Supermetrics scales with your business needs while keeping costs predictable and transparent.

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