Unbounce offers four main pricing plans designed to suit different business needs and budgets. Starting at just $74 per month with annual billing, this AI-powered landing page builder makes conversion optimisation accessible for businesses of all sizes.
The platform’s pricing structure focuses on conversions and monthly visitors rather than page limits, giving you flexibility to create unlimited landing pages across all plans. Plus, you can test everything risk-free with a 14-day free trial before committing to any paid subscription.
Let me break down exactly what you get with each plan and help you choose the right fit for your business.
🔑 Key Takeaways
What is Unbounce?
Unbounce is a conversion-focused platform that allows businesses to create, test, and optimize landing pages without the need for developers or designers. It’s ideal for marketers, agencies, and businesses looking to improve their ROI through better lead generation and sales.
Key Benefits:
No matter if you’re running PPC campaigns, social ads, or email marketing, Unbounce provides the tools to maximize your conversions.
Unbounce Pricing Plans
Unbounce offers four main pricing tiers: Build, Experiment, Optimize, and Agency. Each plan is available with monthly or annual billing, with 25% savings for yearly subscriptions.
| Plan | Monthly Price | Yearly Price (Save 25%) | Yearly Price (Save 25%) |
|---|---|---|---|
| Build | $99/month | $74/month $888/year) | Basic landing page creation and AI copywriting. |
| Experiment (Most Popular) | $149/month | $112/month $1,344/year) | A/B testing and advanced optimization tools. |
| Optimize | $249/month | $187/month $2,244/year) | AI traffic optimization and audience insights. |
| Agency | Custom Pricing | Custom Pricing | Tailored for agencies with high traffic and multiple clients. |
Opt for annual billing to save 25% on all plans.
Best Plan for Different Users:
1. Build Plan ($74/month with annual billing)
| Plan | Price (USD) | Billing Cycle | Key Features |
|---|---|---|---|
| Build | $74/month | Annual | Includes unlimited landing pages, popups, and sticky bars. |
The Build plan is perfect for small businesses and marketers looking to create high-converting landing pages quickly and easily. It includes AI copywriting and over 100 templates.
2. Experiment Plan ($112/month with annual billing)
| Plan | Price (USD) | Billing Cycle | Key Features |
|---|---|---|---|
| Experiment | $112/month | Annual | Includes A/B testing and advanced optimization tools. |
The Experiment plan is the most popular option, offering unlimited A/B testing, dynamic text replacement, and conversion insights. It’s ideal for businesses looking to optimize their campaigns.
3. Optimize Plan ($187/month with annual billing)
| Plan | Price (USD) | Billing Cycle | Key Features |
|---|---|---|---|
| Optimize | $187/month | Annual | Includes AI traffic optimization and audience insights. |
The Optimize plan is designed for businesses that want to leverage AI to boost their ROI. It includes advanced targeting, scheduling, and industry benchmarking.
4. Agency Plan (Custom Pricing)
| Plan | Price (USD) | Billing Cycle | Key Features |
|---|---|---|---|
| Agency | Custom Pricing | Custom | Includes unlimited collaborations and high traffic limits. |
The Agency plan is tailored for agencies managing multiple clients and campaigns. It includes access to implementation services and listing in the agency partner directory.
Which Features are Included in Each Unbounce Plan?
1. Build Plan ($74/month)
✅ What’s Included:
- Unlimited landing pages, popups, and sticky bars
- AI copywriting and over 100 templates
- Traffic volume: Up to 20k visitors/month.
- 1 user and 1 root domain
❌ What’s Missing:
- No A/B testing or advanced optimization tools
💡 Best For: Small businesses and marketers starting with landing page creation.
2. Experiment Plan ($112/month)
✅ What’s Included:
- All Build plan features
- Unlimited A/B testing and variants
- Traffic volume: Up to 30k visitors/month
- 3 users and 2 root domain
❌ What’s Missing:
- No AI traffic optimization or audience insights
💡 Best For: Businesses looking to optimize their campaigns through A/B testing.
3. Optimize Plan ($187/month)
✅ What’s Included:
- All Experiment plan features
- AI traffic optimization and audience insights
- Traffic volume: Up to 50k visitors/month
- 5 users and 3 root domains
❌ What’s Missing:
- Higher cost compared to other plans
💡 Best For: Businesses leveraging AI to maximize ROI.
4. Agency Plan (Custom Pricing)
✅ What’s Included:
- All Optimize plan features
- Unlimited collaborations and high traffic limits
- Starting at 100k visitors/month
- Starting at 20 root domains
❌ What’s Missing:
- Requires custom pricing and consultation
💡 Best For: Agencies managing multiple clients and campaigns.
Special Offers and Discounts on Unbounce
How to Sign Up for Unbounce?
Signing up for Unbounce is quick and easy. Follow these steps to get started:
- Step 1: Visit the Unbounce Pricing Page: Go to Unbounce Pricing.
- Step 2: Choose Your Plan: Select the plan that best fits your needs (Build, Experiment, Optimize, or Agency).
- Step 3: Click “Start Building For Free”: All plans include a 14-day free trial.
- Step 4: Create an Account: Enter your email address and create a password.
- Step 5: Enter Payment Details: Provide your payment information (credit card required for the free trial).
- Step 6: Start Using Unbounce: Once your trial begins, you’ll have full access to the selected plan’s features.
Take advantage of the free trial to explore Unbounce’s features before committing to a paid plan.
📊 Value Analysis of Unbounce Pricing Plans
How does Unbounce Pricing Compare with Top Competitors?
| Tool | Starting Price | Key Features | Best For |
|---|---|---|---|
| Unbounce | $74/month | AI optimization, A/B testing, integrations | Marketers and agencies. |
| Instapage | $199/month | Advanced personalization and analytics | Large businesses and enterprises. |
| ClickFunnels | $127/month | Funnel building and sales tools | Sales-focused businesses. |
| Leadpages | $49/month | Affordable landing page builder | Small businesses and startups. |
Why Choose Unbounce?
FAQs Related to Unbounce Pricing
Is there a free trial for Unbounce?
Unbounce offers a 14-day free trial with full feature access. No credit card is required for the demo, but billing starts post-trial.
Can you cancel Unbounce subscriptions anytime?
Yes. Users cancel via Account Management, but refunds aren’t offered. Pages unpublish after cancellation, and data deletes after 90 days.
Does Unbounce offer a money-back guarantee?
No refunds are provided. The 14-day trial allows risk-free testing. Post-trial, subscriptions auto-renew unless canceled.
Are popups/sticky bars unlimited in Unbounce?
Yes. All plans include unlimited popups, sticky bars, and landing pages, but traffic limits affect overall performance.
Does Unbounce offer annual billing discounts?
Yes. Annual plans save 25% vs monthly billing—Build drops to $74/month from $99, Experiment to $112/month from $149, and Optimize to $187/month from $249.
Quick Summary of Unbounce Pricing Plans
Unbounce pricing plans offer clear choices for different needs. Annual billing saves 25%, dropping the Build plan to $74/month instead of $ 99. Small teams often pick the Experiment tier at$112/month yearly for A/B testing tools. Need higher traffic limits? Optimize costs$187/month yearly and supports up to 50k visits.
The 14-day free trial lets you test features without payment details. Agencies pay custom rates, but most solo users find lower tiers sufficient.
Unbounce subscription costs stay predictable, but exceeding traffic limits means upgrading. Over 1,000 integrations work across plans, though advanced features like AI optimization require pricier tiers.
Yearly commitments save most users $300+ annually. Still hesitant? The trial removes the guesswork.
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